How to Choose a Territory SM Featured

How to Choose a Territory

Why is choosing a territory important? 

Because if you don’t commit to a specific location you’ll waste a lot of time commuting all over the place. 

And you’ll waste gobs of money advertising to the wrong geographic location.

For the last two and a half decades I’ve been consulting and training house cleaners. And one of the biggest problems I see with start up cleaning businesses is the owners are so desperate to “land a job” that they agree to work with the first interested person that comes along. Even if that person lives 20 miles away.

A 20-mile commute can take 40 to 60 minutes to drive – one way – depending on the traffic and time of day.

If it takes 60 minutes one way – you still have to come back which is another hour of drive time. That’s a 2-hour commute for one job. If that customer is a bi-weekly customer you’ll be making that drive 26 times this year.

Choose a Territory, House Cleaner is broke
Choose a Territory, Time lost this year calendar

26 cleanings a year x 2 hours of drive time each cleaning is 52 hours of time lost in travel. And if you work 40 hours a week – you will have lost well over a weeks’ worth of billable time in the commute. And that’s just for one client – every year. That’s not the way to set your business up for success.

In this How to Choose A Territory course, I’m going to show you:

  • How to choose a territory
  • How to market to that territory and
  • How to make your time work for you, not against you

Time is money.

And speaking of money – if people from 20 miles away are calling you for service – you’re advertising is all wrong. You’re wasting money there too.

Let’s get down to the nitty-gritty about how to find the highest paying and most consistent paying jobs in geographic hub where you work. Let’s hone in on that market so you stand out from the competition. And come learn what to do if the market is already saturated with house cleaners in that hub.

This one course (if you get this right) will save you thousands of dollars a year in commute time, wear and tear on your car, and mismatched advertising expenses that don’t pay off.

Angela_Brown_Profile_Pic-Transparent
Angela Brown, The House Cleaning Guru
CEO, Founder, Savvy Cleaner

How to Target Top Paying Clients

Once you know how to target top-paying clients you’ll stop wasting money and time marketing to the wrong geographic hub and demographic for you.

In this section, we’ll cover:

  • Why it’s Important to Target Your Market
  • Franchises vs. Independents
  • Commute Considerations
  • Customer Profiling Formula
  • Group  Profiling Formula

How to Target Top Paying Clients, Savvy Cleaner Training
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How to Work Your Geographic Hub

How to Work Your Geographic Hub, Savvy Cleaner Training

Choosing and sticking to a geographic hub is the essence of working smart, not hard in house cleaning. Time is money in the cleaning business so commuting farther than necessary will never make much sense.

In this section we cover:

  • How to Choose a Geographic Hub
  • Flexible Hubbing
  • Active Adult Communities
  • Reasons to Choose Zone Hubs
  • The Magic of Community Hubs

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How to Budget Travel Time

Once you know how to budget travel time your cleaning commute can be productive. Here are some ways out of wasting any more time than absolutely necessary.

  • Maximize Your Travel Time
  • How to Block a Schedule
  • Scheduling with Similarities
  • Scheduling for Profit
  • Ways to Consolidate Your Marketing
  • Starting Over Again From Scratch
  • How to Create a Marketing Strategy

How to Budget Your Travel Time, Savvy Cleaner Training
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How to Calculate the Cost of a Commute

How to Calculate the Cost of a Commute, Savvy Cleaner Training

Commuting to jobs can get really expensive. Once you know how to figure out the cost of a commute you can decide if it’s worth it to your business.

In this section we’ll look at:

  • How to Calculate the Cost of Fuel
  • How to Calculate the Commute Time
  • How to Calculate the Cost of Wear and Tear On Your Vehicle
  • How to Calculate the Cost of Cancellations
  • How to Calculate the Cost of Referrals
  • How to Calculate the Cost of Expansion

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Hints and Tips

How to Work an Oversaturated Market

You can clean in an oversaturated area if you are strategic about your market approach. The key is to do what everyone else is doing – differently.

In this section we’ll cover:

  • How to Clarify What You Sell
  • How to Recognize What Everyone Else is Doing
  • Niche Marketing – How to Stand Out
  • The Reasons to Narrow Your Niche
  • Why Creativity is Your Secret Weapon

Oversaturated Market, Savvy Cleaner Training
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What if Your Area Won't Support House Cleaning?

Area Won't Support House Cleaning, Savvy Cleaner Training

If you’re in an area that won’t support house cleaning should you travel to an area that does or adjust your services so you can still work near home?

In this section we’ll cover:

  • How to Tell if You Live in the Right Area for Cleaning
  • Alternative Services You Can Offer
  • Seasonal Services You Can Offer
  • Regional Services You Can Offer
  • Upsells You Can Offer
  • Ways to Market The Services You Sell
  • Pre-Selling Services
  • Maximizing Your Profits
  • Unlimited Potential = Unlimited Profits

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Meet Your Instructor

Angela Brown

Angela_Brown_Profile_Pic-Transparent

The House Cleaning Guru
CEO, Founder: Savvy Cleaner
Author: How to Start Your Own House Cleaning Company
Show Host: Ask a House Cleaner
Professional House Cleaner = 25 years
Experience Hours: 69,603

For more than 25 years Angela Brown owned and operated one of the largest independently owned cleaning companies in the Carolinas.

Her specialty lies in systems that let you work smart, not hard, while generating consistent bottom-line results. Her common sense approach mixed with strategy skyrockets cleaning companies past their competition even in saturated markets.  

Since 2016 she’s been training and consulting full time with clients in 31 countries and millions in revenue.

In this course you’ll discover why people pay thousands of dollars to work with her. And for a fraction of the cost you too can get results that will leave your competitors green with envy.

Disclaimer: Results vary based on willingness to learn and implement the systems.

  • No action = no results.
  • Scattered action = scattered results.
  • Massive action = massive results.

Buy With Confidence

100% Money Back Guarantee

End Contract if Neccesary - Preparing for the Worst Satisfaction Guarantee

Because I’ve made it my mission to bring this life-changing information into the cleaning world, I’m offering you my personal guarantee:

If you go through this course and implement the changes and find success then the Savvy Cleaner path is for you.

If for some reason, you’re unhappy with the course, and it doesn’t resonate with you, I’ll refund your money 100% in full for 30 days after your purchase.

Sound fair?

I don’t want there to be any barriers between you and the explosive growth you’re destined to achieve.

Once you understand how to reach the maximum amount of people in your market, in a way that builds authority, credibility and confidence, I know you’ll go out and contribute to the world at your highest capacity.

– Angela Brown

Before You Buy

Before you buy do you know about the memberships at Savvy Cleaner?

Each course we sell, although you can buy it by itself – is also included in two of our three memberships.

The Pricing Basics course is included in the Green and Pink Memberships. 

Savvy Cleaner Training
for Cleaning Employees

$29.99 / Month ($1.00 a day)

Savvy Cleaner Business
for Cleaning Business Owners

$59.99 / Month ($2.00 a day)

Savvy Cleaner Network
includes memberships 1 & 2

$59.99 / Month ($2.00 a day)

*All prices shown in US Dollars. 

All memberships include group coaching to help you get your questions answered and let you learn in a supportive environment with others also going through the course.

All memberships include:

  • All the courses available in that membership to date.
  • Downloads (Worksheets, Flyers, etc.)
  • Word Tracks (Exact words to use on the job)
  • Setting Realistic Expectations
  • Group Coaching
  • Free Access to an entire library of cleaning related videos

Group Coaching $495 Value

Savvy Cleaner Group Coaching 21

The How to Choose Your Territory Course includes a group coaching session with Angela Brown to get your questions about the course answered.

This master class session will be held live on camera and recorded for a lifetime replay.

One-on-one consulting sessions with Angela Brown start at $1,000 per hour as she helps you find your blind spots and get your business back on track. And while this isn’t a one-on-one, you do get to spend an hour face-to-face in a limited VIP Group where you get to ask direct questions and Angela will answer them for you.

We are including this group coaching session valued at $495 absolutely free with your purchase of the course How to Choose a Territory or with your purchase of the Savvy Cleaner Business or the Savvy Cleaner Network Memberships.

Ways to Ask Your Questions:

  • Reply to the email you receive with the conference code
  • Click on the red question mark in the sidebars of your course
  • The Savvy Cleaner Network FB Group
  • Reply to any Savvy Cleaner email reminder
  • Show up live on the call

Our job is to help you do your job better.

One Time Purchase

Lifetime Access
$ 197
99
$497 Value
  • LIFETIME ACCESS
  • INCLUDES GROUP COACHING
  • INSTANT BENEFITS

Savvy Cleaner Business

Includes Group Coaching
INCLUDED $59/Month
  • MEMBERSHIP ACCESS
  • INCLUDES GROUP COACHING
  • GO AT YOUR OWN PACE

Savvy Cleaner Network

Includes Group Coaching
INCLUDED $59/Month
  • MEMBERSHIP ACCESS
  • INCLUDES GROUP COACHING
  • LIFETIME SUPPORT
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