Getting Started Basics

Getting Started Basics is all the things you need to know to set up your business from legal documents, your website, logo, and SEO.

Many cleaners wonder should they be a sole proprietor or register their business as an LLC. And Do you need a business name or can you use a DBA?

LLC Files - The Cost of Setting up an LLC
Why you have insurance

Should you get bonded and insured before you have clients? Or, can you wait until you have a few clients and the money coming in? 

And what about a business license? Do you need one to run a residential cleaning company if you are working solo?

And what kind of working agreements should you have for clients?

Are there hiring documents you need if you hire somebody right away?

And what legal documents do you need to keep on file in case you are audited?

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Angela Brown
CEO, Savvy Cleaner

Taking the time to go through this stuff right now can save you a ton of time later on rebranding, re-marketing, or restructuring your business. All these mistakes can be time-consuming and costly.

Take the time right now to set your business up correctly from the start. Your future depends on it.


How to Choose a Company Name

How to Choose a Company Name - Featured

WAIT! Before you choose a company name here are a few things you need to know.

When you choose a company name with branding and strategy in mind you can save thousands in advertising later on.

In this course, we’ll cover:

  • Tips for naming your company
  • Search terms to use in your URL
  • How to use benefits in your URL
  • The role your company name plays in social media and popularity
  • How to compete on social media with these few simple strategies
  • Ways to help the search engines find you from your company name
  • How your company name fits into the bigger branding strategy.
  • And why using the right keywords can save you time on admin tasks.

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Do You Need a Logo?

SM Do You Need a Logo Man at Desk Designing Logos, Savvy Cleaner - Featured

Before you randomly choose one, steal one from someone else, or pay $5 for someone to make one on Fiverr check this out.

  • Resources to create a killer logo
  • Logo placement for maximum visibility
  • Reasons to keep your logo simple
  • How to choose the right colors for your logo
  • The meaning of colors – and how using the wrong colors can cost you business.
  • Should you trademark your logo and when?
  • Video Review and Quiz

Discover some savvy strategies to make your logo do the heavy lifting of your marketing for you.

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Legal Documents You Will Need

SM Legal Documents - Featured

As you get started in your business you will need some legal documents. Here is what you need and why.

In this course we will cover:

  • Cleaning Business Documents You’ll Need
  • Working Agreements for Your Customers
  • How to Get Customers to Sign Agreements
  • How Agreements Set Expectations
  • Understand Covert Contracts
  • Employee Hiring Documents
  • Mandatory Documents for Employers
  • The Documents You Need to Keep on File
  • Documents You Will Need in Court
  • Electronic or Paper Documents?
  • Create a System for Your Documents
  • Legal Documents & Quiz

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DBA, LLC TAX ID's & More

SM DBA and TAX ID Numbers Course, Savvy Cleaner, Tablet

House cleaning is not right for you if you have these:

In this course, we will cover:

  • How much it costs to set up an LLC.
  • How soon after you start up your business should you file for an LLC?
  • Paying taxes when you’re not yet an LLC.
  • How the tax rules change once you’re an LLC.
  • How soon after you file for an LLC must you apply for an EIN. Employee Identification Number)
  • Why after filing for an LLC you must specify that you’re a corporation. And what happens if you don’t.
  • When you can use your SSN (Social Security Number) in place of an EIN.
  • When you can use an EIN in place of an SSN.
  • Who needs an ITIN to run a business legally in the United States
  • What the difference is between a Social Security Number, an Employee Identification Number, and an ITIN.
  • What is a DBA and how is it different from your personal or trade name?
  • When a business should use a DBA rather than his or her own name.
  • The Tax Rules for Non-Residents working in the United States.

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Business License Basics

SM Business License Course, Savvy Cleaner on Smartphone

Is a business license required to start a cleaning business? Some banks say it is to open a bank account. Other permits can not be obtained without a business license.

In this course we’ll discover:

  • What is a business license and do you need one?
  • Where you go to find out the rules and regulations for your jurisdiction.
  • How to apply for a business license and other business-related permits.
  • Where to go to get free mentorship and advice for your small business.
  • Why it’s important to “legalize” your business.
  • How long you should keep company records on file.

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Bonding and Insurance Basics

SM Bonding and Insurance Basics Course, Savvy Cleaner on Laptop

Bonding and insurance is a hot topic among house cleaners. What is it and do you need it as a house cleaner? When is the right time to buy a bonding and insurance policy?

Bonding and insurance is a hot topic among house cleaners. What is it and do you need it as a house cleaner? When is the right time to buy a bonding and insurance policy?

In this course we will learn:

  • The reasons bonding and insurance are standard policies for house cleaners.
  • Why house cleaners are delighted to pay the insurance premiums every month.
  • How to justify the cost of an insurance policy when you don’t have the money to pay for one.
  • Why homeowners choose bonded and insured companies over non-insured companies.
  • The reasons it’s bad to lie about being bonded and insured when you’re not.
  • What happens if you never file a claim on your insurance policy.
  • How soon after you start cleaning should you buy insurance
  • The reasons why customers WANT you to have an insurance policy.
  • What happens if you are accused of stealing.
  • Who pays for home damage if you are not insured?
  • Why police reports are necessary to activate a bonding claim.
  • How not being insured can cost you referrals.

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Meet Your Instructor

Angela Brown


The House Cleaning Guru
CEO, Founder: Savvy Cleaner
Author: How to Start Your Own House Cleaning Company
Show Host: Ask a House Cleaner
Professional House Cleaner = 25 years
Experience Hours: 69,603

For more than 25 years Angela Brown owned and operated one of the largest independently owned cleaning companies in the Carolinas.

Her specialty lies in systems that let you work smart, not hard, while generating consistent bottom-line results. Her common sense approach mixed with strategy skyrockets cleaning companies past their competition even in saturated markets.  

Since 2016 she’s been training and consulting full time with clients in 31 countries and millions in revenue.

In this course you’ll discover why people pay thousands of dollars to work with her. And for a fraction of the cost you too can get results that will leave your competitors green with envy.

Disclaimer: Results vary based on willingness to learn and implement the systems.

  • No action = no results.
  • Scattered action = scattered results.
  • Massive action = massive results.

Buy With Confidence

100% Money Back Guarantee

Because I’ve made it my mission to bring this life-changing information into the cleaning world, I’m offering you my personal guarantee:

If for some reason, you’re unhappy with the course(s), and they don’t resonate with you, I’ll refund your money 100% in full for 30 days after your purchase. *Unless you’ve completed the course(s) and your certificate(s) has/have been sent.

Sound fair?

I don’t want there to be any barriers between you and the explosive growth you’re destined to achieve.

Once you understand how to reach the maximum amount of people in your market, in a way that builds authority, credibility, and confidence, I know you’ll go out and contribute to the world at your highest capacity.

– Angela Brown, CEO, Savvy Cleaner Training

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Before You Buy

Before you buy do you know about the memberships at Savvy Cleaner?

Each course we sell, although you can buy it by itself – is also included in two of our three memberships.

Click the pictures below to learn more about each.

Savvy Cleaner Training

For Solo Operators and Employees = Odd Number Courses + 1 Group Mastermind per month

Savvy Cleaner Business

For the boss / Owner = Even Number of Courses + 1 Group Mastermind per month

Savvy Cleaner Network

(Both Memberships 1 & 2) = Odd and Even Number Courses + 2 Group Masterminds per month.


*All prices shown in US Dollars. 

All memberships include group coaching to help you get your questions answered and let you learn in a supportive environment with others also going through the course.

All memberships include:

  • All the courses available in that membership to date.
  • Downloads (Worksheets, Flyers, etc.)
  • Word Tracks (Exact words to use on the job)
  • Setting Realistic Expectations
  • Master Class Sessions with Group Coaching
  • Free Access to an entire library of cleaning related videos

Masterclass Series with Group Coaching

Got Questions?

Get real-time answers from your instructor Angela Brown.

Master Class Group Coaching Sessions meet bi-weekly on Wednesday at 2:00 pm EST

* See Memberships for Details

05-08-2024 Legal Requirements
05-22-2024 Price Your Cleaning Service

Join A Membership – Get VIP Access to Masterclasses

One-on-one consulting sessions with Angela Brown start at $1,000 per hour as she helps you find your blind spots and get your business back on track. And while this is not one-on-one coaching, we do have a VIP GROUP COACHING program included with your Savvy Cleaner Membership.

Spend four hours each month face-to-face in a limited VIP Group and ask your questions and Angela will answer them for you.

This is a great forum to ask questions about your growing business or questions you have about the courses you are studying.

Ways to Ask Your Questions:

  • Reply to the email you receive with the conference code
  • Click on the red question mark in the sidebars of your course
  • The Savvy Cleaner Network FB Group
  • Reply to any Savvy Cleaner email reminder
  • Show up live on the call

Our job is to help you do your job better.

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