Keeping each site separate for SEO and targeting specific audiences can be a practical approach. Here’s why this approach makes sense:
1. SEO and Audience Targeting:
Maintaining separate websites for different target audiences (cleaners, Airbnb hosts, homeowners) allows you to tailor your content, keywords, and hashtags to each specific audience’s needs. This can improve SEO and help you reach the right people with the right content.
2. Tailored Messaging:
Each website can have messaging and content that directly speaks to the concerns and interests of the specific audience it serves. This creates a more personalized experience.
3. Product Customization:
Instructors can tweak their products slightly to cater to different audiences. This flexibility can lead to higher conversion rates as the products resonate more with the unique needs of each group.
4. Unique Hashtags:
Using slightly different hashtags on each platform can help you tap into the specific conversations and communities relevant to each audience. This can improve discoverability and engagement.
5. AB Testing:
Managing similar content on sites targeted to slightly different audiences allows you to test keywords, topics, and hashtags to determine which is more lucrative for you.
6. Content Organization:
Separating sites keeps the content focused and organized, making it easier for visitors to find what’s relevant to them.
7. Branding and Identity:
Each site can have its own distinct branding and identity, catering to the preferences of the respective audiences.
While having a centralized approach has benefits, there’s no one-size-fits-all solution. The decision to have separate sites was determined by our resources, technical comfort level, business goals, and desired user experience. Keeping separate sites for us certainly offers clear advantages, and it’s a more straightforward approach that we can manage effectively.