Suspicion – A Survival Tool for House Cleaners @SavvyCleaner Suspicion Tools for House Cleaners How Suspicion Has Helped Keep You Safe On The Job (Your Answers) I had a hunch that something was up when I got a text from a prospect who wanted me to come clean a house sight unseen, and he was willing to pay my rate “whatever it was”. It made me leery that he was willing to hire me. I’m new in business and don’t have many credentials and don’t have references or referrals yet. I didn’t go. Our girls arrived at a house and the (homeowners) drunk and stinking brother was asleep on her living room couch. It gave us bad vibes to work with him in the house because we didn’t know him, and were never told he would be there. We left without cleaning. I was bidding a job when I got this feeling that that lady was lying to me. She kept saying things that didn’t make sense and made me mistrust her. I told her I didn’t have any openings but gave her a price to compare with other cleaning quotes. Yeah, go with your gut instinct. If you get the impression that an account is creepy or dangerous – they probably are. #WorkSmartNotHard Quiz of Next Week & Next Weeks Newsletter Topic: Your turn, share your tips in the comment section below. You can also tweet me @SavvyCleaner Ask a House Cleaner How Suspicion Can Prevent You From Closing The Wrong Type of Client Wait! Don’t close the sale. What? No, you want more sales right? Especially if the client lives nearby and can save you a lengthy commute. And they pay on time. Isn’t that worth something? A healthy sense of suspicion will help you decide if this client will help or hurt your business long term. It’s like going grocery shopping when you are hungry. You go into the store and you start tossing things into your cart. Without reading the labels you don’t know how many calories or saturated fats the food you’re buying has. You are just looking at the price on the shelf. “Can I afford it? Yep.” And since you’re in a hurry, in the cart, it goes. But the real price of the food is not how much it costs at the check-out counter – it’s the cost of your health after you eat it. If this food makes you lethargic, obese or at risk for a cardiac arrest – the price just went up. The same rules apply when booking a client for repeat business. If the client is toxic and you go back week after week that takes a toll on your physical health and the health of your business. (read more) Prevent Prospect Suspicion & Doubt In Your Social Media Marketing creates continuity in your business. When your social media profiles are cohesive and consistent, it removes the skepticism and uncertainty that new prospects have about hiring you for house cleaning. One of the biggest challenges we face as cleaning service providers is creating expensive flyers, door hangers and banner ads that don’t work. I get calls and emails every day from house cleaners trying to leave a good impression in their marketing – but when the interested prospects land on their social media pages there’s a disconnect. Here’s how you can keep your prospects from wondering if you are the same person promoted in your expensive ad. Profile Pictures – Choose one profile picture and use it for all of your social media accounts. (Facebook, Pinterest, Linkedin, Twitter, Snapchat, Instagram etc.) Cover Photos – Social media sites like Facebook and Twitter and Linkedin allow you a piece of cover art – this needs to be an original photo (It can also be a stock photo, but you have to own the licensing or copyrights to it. It should promote the durability of your brand. About Section – The about sections on all your social media channels should include your business name and connection to the cleaning industry. Having unity in your profiles will remove the guesswork from your clients but will also help the search engines link your profiles together boosting your SEO. Suspicion Hack of the Week – The Gift of Fear Gavin de Becker in his best-selling book The Gift of Fear explains a bunch of ways to use improve your intuition, suspicion, and fear to keep you safe. One thing he mentions is the 100 million neurons (technically known as the enteric nervous system) embedded in the walls of our stomach. Those neurons talk to our brain and send messages of fear. We know it as our “gut instinct” that kicks in to tell us something is amiss. Or “butterflies” we feel when we are about to meet a client for the first time. Or “stage fright” when we have to speak in front of a bunch of people. He insists that we already have built into us, the systems to keep us out of harm’s way. We just need to learn to recognize and read the signs. I downloaded a free copy of the ebook with my Kindle Unlimited account. And I highly recommend reading it. (If you get the paid version, and it saves your life, it’s worth every penny.) Hack of the week – learn now when you not in a risky situation how to save your life. It may be the hack of your life. 🙂 You’re Not Alone As house cleaners we have questions. Some about safety, some about cleaning supplies. Some about the suspicious nature of the people who hire us. And house cleaning is a solitary profession. It’s normal to go days without running into any clients while working. Nobody to bounce ideas with. So you work alone and have all these thoughts running around in your head. Sometimes you wonder if you are the only one going through the weird things you encounter – or is all house cleaners? Wonder no more. We started a private Facebook Group for Professional House Cleaners a few months back. As of today, we have 1163 members who are quick to jump in with friendship, sound advice, and support. They’ll remind you that the qualms you had with a client are real. And the lack of confidence you experience is all in your head. I’ve never seen such a supportive group, willing to share and help each other as this group of professional cleaners. If you’re not already a member, come join us. I’ve got some fabulous friends I want to introduce you to. What’s going on with Angela? Video Podcasting As a house cleaner for a couple of decades, I’m a wiz with a mop and a sponge. But when it comes to technology – I’m still the new kid on the block. In January of 2016, I moved my in person house cleaning training online to serve a bigger demand. Since then it’s been a HUGE learning vortex of apps, plugins, SEO, legal stuff and automation. When I started this journey 15 months ago, blogging was the way to teach house cleaning online. Now a year and a half later the trend is turning to video and podcasts. Blogging is still effective, but they way we consume information is changing. So are we. At Savvy Cleaner we’re starting a new Video/podcasting series called “Ask a House Cleaner” It starts April 15th, 2017. You can watch it on YouTube or listen to the podcast version on Itunes or Stitcher. All the show notes will be available at AskaHouseCleaner.com and best of all – it’s free. The show notes are like a blog – with links to all the stuff we talk about during the show. If you have a question you want to ask for the show – head on over to AskahouseCleaner.com (Click on the blue button and a microphone will pop up. Record your message and we may answer it on an upcoming show. ) At Savvy Cleaner we have a vault where we store tips, tricks and time-saving hacks for house cleaners. The vault opens once each week and an email of the latest tips are sent to our exclusive VIP Insiders Club. Wanna join?