Website Marketing Edition
Website Marketing – Your Answers to the Quiz
#WorkSmartNotHard Quiz of the week: How are you using your website to grow your business?
A: I am active in FB groups and drive interested people back to my website where there is more info.
B: As a blogger, I offer content upgrades that people sign up for via email. The content upgrade is on my website with other things they can buy.
C: I have videos showing what I do on my website. I put the links in my Twitter and FB feeds. When people watch the videos they can click on a link my website and hire me.
* You can leave your answers on Twitter by clicking the picture. Tune into this newsletter next week for this week’s best answers.
Website Marketing: Responsive site
Gone are the days of building a website to be viewed on a computer. Sure, it will happen, but most people doing quick research are on their smartphones and tablets. Make sure that if you are going to have a company website that it’s responsive. Meaning it looks great on a widescreen TV, a desktop monitor, a notebook or laptop and shrinks down to the size of a tablet or cell phone.
Lots of WordPress themes now are responsive which means you don’t have to create several versions of your website, you just create one and it translates to the various sizes.
Website Marketing: YOAST SEO
Yoast SEO is the #1 plugin for WordPress.org users and for good reason. It’s like having a personal editor reviewing your web page as you go. And giving you suggestions how you might boost your Search Engine Optimization (SEO). SEO is important because if the search engines can’t find your website, neither can your customers. It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
Website Marketing: Testimonial Slider
Testimonial Slider is a Simple WordPress plugin that rotates client testimonies on your website pages. You can display the testimonials in an elegant list and customize the colors and style of a slider with five layouts.
Your clients can add testimonials right from your website, or you can add them in the admin panel. Either way, it’s all social proof. People buy from people they know, like and trust. If they don’t know you, they want to hear about you from people who do.
Ask a House Cleaner – Website – from the customer’s view
New York Times Best-Selling Author Chris Brogan represents every customer we have. He’s the guy who searches the internet looking for a house cleaner. In this article he shares with us the “must have” elements on our websites and where we are leaving money on the table. >>> Read More <<<
Website Marketing with a Press Kit
Is your business in the news? If it is, you need a press kit. Let’s suppose a thrilled customer wants to write about you on their blog. And they want to add a picture of you so their readers know what you look like. But when they get to your website there are no pictures of you or your business. Guess what? That recommendation just died on the vine. No pictures, no promotion.
But what happens if when they get to your website, there is a press kit that has photos of you, and has photos of you in action? Suppose it has quotes you’re famous for? Or what about questions people ask you in interviews? How about funny anecdotes that have happened in your business? Now instead of writing a mention about you and your business, you just gave them enough info to make you their featured article. What do you put in the press kit? Read more to find out.
Time Saving Marketing Hack of the Week – Super Socializer
The name of the game in websites, blogs, and social media is getting other people to share your ideas and link to you. SuperSocializer is another fantastic WordPress.org plugin that allows you to have floating social media icons on your page or post. You can customize whether you want them at the top, bottom or side of every page. And there are dozens of sharing possibilities built into this free plugin. Simply click the ones you want to include on your website. Make it easy for others to promote you.
What’s going on with Angela? – New Website Press Kit
Savvy Cleaner is growing by leaps and bounds and this past week we hit the Media circuit being quoted in three newspapers, one guest blog, a magazine mention, and a web magazine feature story. It became apparent really quickly that we needed a press kit to help automate our interaction with the press. We’re still adding components to our press kit as requests for various information filters in. The secret to remember is that your press kit is never complete, it’s revolving like your business. But help the press make you look good by having enough stuff in one place that they don’t have to scour the web looking for ways to promote you. Check out our press kit and tell us what we forgot, or give us suggestions to make it better. We value your opinion, and we appreciate your help.
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