Best Marketing Tips for your House Cleaning Business Edition
Creative Marketing Edition
Creative Marketing – Your Answers from Quiz
A: Running flyers with my contact information the same day my client posts a referral on the neighborhood FB page. It gives the referral an extra boost.
B: Jog in the neighborhoods you clean in. Stop to talk with the neighbors out walking their dog. Ask what they do for a living and they’ll ask you. Say you clean houses. They usually ask if you have a card – which you should in the armband of your iPhone holder.
C: I work in three fancy neighborhoods with club houses. Once a month there is a women’s social and I offer to be the guest speaker or host. I share with women 15 tips for cleaning their homes fast and easy. If they don’t have time to do those – of course they can hire me. I’ve got most of my business this way.
Leave me your best tips or hacks in the review section below. I’d love to hear your feedback.
Creative Marketing: Loyalty Rewards
Create a punch a card – 25 house cleanings – get one free
(This will guarantee you a year worth of cleanings if your client is a bi-weekly customer and half a year of cleaning if they are a weekly client.)
Creative Marketing: Gift Certificates
Gift Certificates: Mothers day, Father’s Day, Christmas, Birthdays
For the person who has everything. A 4-hour cleaning gift certificate is a great way to introduce yourself to a new potential client. Of course, you would treat this cleaning as an audition for more business.
(Note: Make sure you put the value on it, so the customer has an idea of your rates and how much you charge. This makes hiring you simple, without asking the family member or friend how much they paid for the gift.)
Note: You can pick up the pretty paper and matching envelopes at Office Depot or Staples. Print one for your advertisement and keep it on your website – then print your certificates with a custom note as needed. A pack of 25 should last you a couple of years.
Creative Marketing: Free Ebook
This is a great free advertisement for neighborhood Facebook Group pages. Target the neighborhoods you where you work.
Offer a free ebook in exchange for people’s email addresses. Because you’ve targeted the placement of your ad, you now have an email list of people in your cleaning hub that are interested in house cleaning. Of course, you are going to offer real tips they can use to clean their own house. But at the end, you will have a real advertisement about you and your cleaning services. Make sure to include your web address, email and phone so they can contact you and hire you if they don’t have time to clean their own home.
Note: Because it’s an ebook, it can be as long or as short as you like. But in a book, there is usually a page about the author where you tell your business story.
Now you have an email list – where you can send occasional emails about promotions like gift certificates for mother’s day etc.
Ask a House Cleaner – Creative Marketing tips for house cleaners & maids
Creative marketing is awesome when you’re working on a shoestring budget. Make your job fun again with these 13 innovative marketing ideas proven to keep your client interaction alive. It will also save money on advertising expense.
In 1991 I started my first house cleaning business. I was flat on my rump broke at the time and needed money to get me from here to payday. >>> read more <<<
Social Media Creative Marketing Ideas
A well positioned social media post (in a private neighborhood Facebook Group – for a neighborhood you work in) could be all it takes to get your phone ringing. Make sure in your post you add something personal so it doesn’t just scream “Advertisement.” Show your personality and make sure you include your website so people can find you to hire you. They readers might also just hit reply and start a conversation – this is awesome because it gives you a public forum to answer questions about your cleaning process and business.
Time Saving Hack of the Week – Repackage your content
There is a grocery store in my neighborhood that sells rotisserie chickens. If the chickens don’t sell that day, they take the meat off the bones and cut it up and put it in the next day’s chicken salads for taking out. Same chicken repackaged to a slightly different market. They also sell apples in the produce section of the store. If the apples ripen too fast, instead of tossing them, they juice them and sell fresh apple juice at the produce juice bar. Same apples, maybe the same, maybe slightly different market.
You can use this same concept in your marketing. Every time you create a blog post, send it to Twitter, Facebook, Google+ and Linkedin. If you create an awesome graphic, send it to Instagram and Pinterest. Package your marketing as many different ways as you can without being obnoxious.
What’s going on with Angela? – New Production Team
When I started Savvy Cleaner, the training, and certification program for house cleaners, I knew there was potential for immense growth. I would be able to create, but not maintain the behind the scenes day-to-day office tasks. My tasks include running a blog, newsletters, podcasts, webinars, content for courses, social media, creative marketing and consulting. Each area of the business was designed as its own leg. I created eight pillars that were independent of each other, but part of the same big puzzle. As I grew, my intention was to hire a team to manage and maintain each specific aspect of the business.
This week we branched out with a new production team for our podcast leg of the business. I’m so thrilled to have some help. And I’m looking forward to a long-term working relationship with Jake and his team.
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